Both toy companies' success was largely tied to Toys "R" Us prior to the retailer's financial demise and rebirth. The revamped Toys "R" Us will open two streamlined locations ahead of Black Friday in Westfield Garden State Plaza in Paramus, New Jersey, and The Galleria in Houston. The old Toys "R" Us stores were 40,000-square-foot behemoths with merchandise stacked on endless rows of metal shelves. The revalitized Toys "R" Us website also showcases fewer toys, but gives more details on them. Toys "R" Adventure's first run in Chicago and Atlanta generated national headlines last week as families celebrated the return of the familiar retail brand.

Target is bringing Toys "R" Us back online in time for the holiday shopping season. (CNN) - Target is bringing Toys "R" Us back online in time for the holiday shopping season. Under the agreement, shoppers on the Toys "R" Us website, which relaunched on Tuesday, can complete their purchases on Target.com. Tru Kids, which won the rights to the Toys "R" Us brand in bankruptcy court in October 2018, is determined to revive the retail brand in the United States. Walmart was selling more toys in the US than Toys "R" Us even before its bankruptcy filing.

Tim Boyle/Getty Images(CNN) - Toys "R" Us' long-awaited comeback is finally official. Its owner, Tru Kids Brands, announced Thursday that Toys "R" Us is being reborn in the United States with two new stores. Unlike the rows of shelves that cluttered old Toys "R" Us stores, the new locations will have interactive and playground-like environments for toy brands. The company, which bought the brand last October, said it plans to open more Toys "R" Us stores in "prime, high-traffic retail markets" next year. Toys "R" Us still has 900 stores open in Europe, Asia and India.